Culture
Ambassadors from the culture
Bilingual ambassadors who grew up in the culture they're selling to—not translators reading a script.
At the event,on the menu,in the cart.
- W-2 employees
- RBS / TIPS / TABC certified
- Liquor liability + workers' comp insured
- EN/ES bilingual
Three channels, one funnel
Where your brand shows up — and keeps showing up
Trial
Field Activations
Always-on awareness
Digital Menus
Conversion
E-commerce Promotions
Culture · Proof · Data
Three things most agencies can't give you at once — plus two only an omnichannel partner can
Proof
Every shift verified
GPS check-in/out with geofencing, mandatory recaps, 6+ categorized photos, and a manager signature confirming bottles sold.
Data
ROI you can report
Verified recap reports that land the same week and turn every shift into reportable ROI — with a real-time client dashboard on the product roadmap.
Omnichannel
Two budgets, one partner
Activations come from your trade and experiential budgets. Media placements come from your retail-media and digital budgets. Two pockets of the same brand — spent, for the first time, with one accountable partner who connects trial to repeat purchase.
Measurement
Verified physical + measured digital
GPS check-ins, photo recaps and manager signatures from the field, next to menu impressions, QR scans, promo redemptions and attributed orders from the network — designed for one dashboard, one report.
Why now
The Hispanic opportunity isn't coming. It's here.
Modelo did not become America's #1 beer by accident. The numbers behind the U.S. Hispanic consumer have been building for years—and most spirits and beer brands still treat this market as a translation problem instead of a growth engine.
$2.4Tin U.S. Hispanic buying powerNielsenIQ, 2024
#1Modelo Especial overtook Bud Light as America's best-selling beer in 2023—Hispanic consumers have historically made up roughly half of Constellation's customer baseCircana, 2023 · CNBC, 2025
85%of Hispanics prefer Mexican beer vs. 70% of general consumers—and they spend $26.30 per spirits occasion vs. $16.70Technomic, 2013
$4Tin U.S. Latino GDP (2023)—the world's 5th-largest economy if it were a countryLDC U.S. Latino GDP Report, 2025
How it works
From brief to verified ROI in four steps
1
Brief & market plan
We turn your goals into a concrete plan: which markets, which venues, which cultural moments, and what success looks like in bottles.
2
Certified bilingual staffing
Ambassadors matched to your market and certified for it—RBS, TIPS, or TABC by state, with expirations tracked so no one pours on a lapsed credential.
3
GPS-verified execution
Check-in and check-out inside a geofence, six-plus categorized photos, and the manager's signature confirming what actually sold.
4
Same-week recap report
Your recap lands the same week: samples poured, bottles sold, consumer feedback, and the verification trail behind every number.
Honest by design
Built by operators, not a temp desk
We're a new agency with a veteran operating model. Founding-client case studies are in progress—here's exactly how we'll report your results .
W-2 staffing model—our ambassadors are employees, not strangers from a gig app
Insured end to end: liquor liability and workers' compensation
Every server state-certified—RBS, TIPS, or TABC—tracked to the expiration date
A named co-founder who answers: Juan José Mesa
Start the conversation
Let's put your bottle in the right hands.
Tell us what you're launching and where. Four fields, no gatekeeping—a human reads every message.
Leads answered within 5 minutes are 21x more likely to qualify than at 30 minutes (Lead Response Management Study, MIT/InsideSales)—so we built our whole intake around speed.
Prefer to talk it through first? Book a strategy call
FAQ
Frequently asked questions
What makes Impulso different?
Three channels most agencies can't offer at once: field activations run by bilingual ambassadors who grew up in the culture they sell to—every shift GPS-verified with categorized photos and a manager signature confirming bottles sold; brand placements on restaurant and bar digital menus (On-Premise Media, powered by Eatsy); and promotions on liquor-store ordering microsites (Off-Premise Media, powered by Eatsy). Trial, always-on awareness, and conversion—one accountable partner, one report, and proof behind every number.
Which markets do you cover?
We focus on the highest-density Hispanic markets in the U.S.: California, Texas, Florida, Illinois, Arizona, and New York. Because our platform recruits, certifies, and verifies remotely, we expand into new markets on demand—if your activation calendar needs a city we're not in yet, we'll scout, staff, and certify it before the first shift.
Are your ambassadors certified to serve alcohol?
Yes. Every ambassador holds the credential their state requires—RBS in California (mandatory since July 2022), TABC in Texas, BASSET in Illinois, and TIPS where it's accepted. Certifications are not transferable between states, so our platform tracks each credential and its expiration by state and only assigns shifts to staff who are legally cleared to pour.
How fast will I get my results?
Your recap report lands the same week as the activation: samples poured, bottles sold, consumer feedback, categorized photos, and the verification trail behind every number. And while the event is running, real-time notifications—check-in confirmed, recap submitted, signature captured—tell you a shift started, ran, and closed the same night; the full live client dashboard is on our product roadmap, labeled as such.
What categories do you specialize in?
Spirits and beer for the U.S. Hispanic market: tequila, mezcal, rum, whisky, vodka, and imported and craft beer. The category math is on your side—27% of Hispanic consumers drink tequila, the highest of any ethnic group, and 34% drink imported beer vs. 28% of the general population (Mintel, ~2012).
Do you handle compliance and insurance?
Yes. Our ambassadors are W-2 staff covered by liquor liability and workers' compensation insurance, every server holds the certification their state requires, and we operate within each state's and venue's sampling rules—so your brand and the venue's license are both protected.