Off-Premise Media · powered by Eatsy
From the menu to the cart.
Liquor-store ordering microsites where your promotions turn awareness into orders — timed to the moments the U.S. Hispanic consumer actually celebrates. Powered by Eatsy.
Promotion types
Four ways your brand shows up in the cart.
Promotions run as placements on the storefront the shopper is already ordering from — not interruptions somewhere upstream. Four formats cover most briefs.
Brand anniversaries
Celebrate your brand's birthday with a featured promo across liquor-store microsites — a moment you own outright, on a date no competitor can claim.
Seasonal & cultural campaigns
Ride the windows the calendar already opens — Cinco de Mayo, fiestas patrias, Día de los Muertos — with offers timed to land while the moment is live.
Bundles
Pair your bottle with mixers and garnishes for a one-tap cart. Sell the serve, not just the SKU — the margarita kit, the michelada kit, the matchday cooler.
Featured products
Put a hero SKU at the front of the storefront — the first thing the shopper sees when the microsite loads, with the offer one tap away.
The cultural calendar
The calendar your consumer lives by.
Cinco de Mayo is one of the biggest beer-selling weeks of the U.S. year. Hispanic Heritage Month, Día de los Muertos and soccer finals each open a window where the right promotion, in the right microsite, at the right moment, converts. We plan the calendar with you.
May 5
Cinco de Mayo
One of the biggest beer-selling weeks of the U.S. year — the window beer and tequila brands plan the whole spring around.
Summer finals
Soccer finals & Copa
Matchday turns the microsite into the pregame run — beer, bundles and the cooler restock, timed to kickoff.
Sep 15–18
Fiestas patrias
Independence celebrations across Mexico, Central and South America — national pride, national flavors, carts full of both.
Sep 15 – Oct 15
Hispanic Heritage Month
A full month when culture leads the conversation — and a featured promotion keeps your brand inside it.
Nov 1–2
Día de los Muertos
A celebration of memory where tequila and mezcal belong at the center of the table — and of the cart.
Your date
Brand anniversaries
The moment you own outright: your brand's birthday, a limited release, a milestone year — featured across the network.
Measurement
Closed-loop to the cart.
Because the promotion lives inside the ordering microsite, we close the loop from impression to redemption to attributed order — real conversion data, not estimates.
- Impression
- Redemption
- Attributed order
Promo redemptions
Every redeemed offer logged at the moment it's applied to a cart — by promotion, microsite and market.
Attributed orders
Orders tied to the promotion that produced them, inside the same system that processed the sale — no modeled guesswork.
Conversion
From promo impression to completed checkout: the rate that tells you which moment, offer and creative actually moved product.
The network today
The microsite network is early-stage and growing every week. Founding brand partners get first pick of the cultural calendar — and founding-partner terms.
Trust & compliance
Built for legal, age-restricted commerce.
Alcohol e-commerce has rules — and the microsites your promotions live in are built around them, not around exceptions to them.
Age-gate & compliance
- 21+ age verification on every microsite (date-of-birth gate, not a single click).
- State-by-state alcohol delivery compliance — orders blocked in real time where shipping isn't permitted.
- Adult signature at delivery; the licensed retailer remains the merchant of record.
- TTB government warning displayed.
- Network-level media: brands pay our network, never the retailer (27 CFR Part 6).
FAQ
Frequently asked questions
What is Off-Premise Media?
Off-Premise Media is the conversion channel of the Impulso network: brand promotions placed inside the online-ordering microsites of licensed liquor stores, powered by Eatsy. Where field activations create trial and digital menus build always-on awareness, off-premise promotions reach the shopper at the exact moment of purchase — in the cart.
Which cultural moments work best for a promotion?
It depends on the category. Beer owns Cinco de Mayo — one of the biggest beer-selling weeks of the U.S. year — and the soccer finals. Tequila over-indexes with Hispanic consumers and under-35 shoppers (NIQ/Mintel), which makes Día de los Muertos and Hispanic Heritage Month (September 15 – October 15) natural windows. Fiestas patrias and your own brand anniversary round out the calendar — and we plan it with you.
How does attribution work?
The promotion lives inside the same microsite that processes the order, so the loop closes without third-party pixels or modeled estimates: we track the promo impression, the redemption applied at checkout, and the attributed order. You get promo redemptions, attributed orders and conversion, broken out by moment, microsite and market.
Is this legal?
Yes — by design. Brands pay our network, never the retailer (27 CFR Part 6). Every microsite runs 21+ age verification (a date-of-birth gate, not a single click), state-by-state delivery compliance blocks orders in real time where shipping isn't permitted, an adult signature is required at delivery, the licensed retailer remains the merchant of record, and the TTB government warning is displayed.
How fast can a promotion launch?
Faster than anything that needs staffing. A promotion is a digital placement: once the offer and creative are approved, it goes live across the microsites in days, not weeks. The best results still come from planning ahead — we build the cultural calendar with you so the moment never catches the brand unprepared.
Can promotions combine with digital menus and field activations?
That's the point of the network. Field activations create trial at the event, digital menus keep awareness always-on at the table, and e-commerce promotions convert in the cart — one funnel, measured in one dashboard. Most brands pair a cultural-moment promotion with menu placements in the same market, and add activation nights when the window justifies it.
Get started
Turn the next cultural moment into orders.
Tell us your brand and your next window — Cinco de Mayo, Heritage Month, your anniversary — and we'll come back with a promotion plan and founding-partner terms.