Off-premise · Liquor store tastings
Off-premise tastings that move bottles off the shelf today
Tequila, mezcal, rum, whiskey and vodka tastings inside the stores that matter—staffed by certified bilingual ambassadors, verified by GPS, and closed with a manager-signed bottle count.
Why it works
The highest-leverage tactic in off-premise
In-store sampling is the single highest-leverage off-premise tactic: roughly 90%+ of new-spirit adoption starts with an introduction or sampling (The Kat Agency), and 81% of shoppers approach a display because of a free sample (EventTrack, 2015). We staff stores like Total Wine, specialty Hispanic markets, and grocery with bilingual ambassadors who can sell in Spanish and English—then prove the sales lift.
Explore the U.S. Hispanic market opportunity →What's in the box
What every off-premise tasting includes
No à-la-carte mystery. Every booking ships with the same verified backbone, whatever the store or the state.
Certified bilingual ambassador
Every shift is staffed by an ambassador holding the right credential for the state—RBS in California, TABC in Texas, TIPS or BASSET where required—who sells in Spanish and English.
Standard 2–4 hour shift in peak windows
We schedule against the store's real traffic—typically Thursday through Sunday afternoons and early evenings—so the table works the busy hours, not the quiet ones.
Full table execution
Setup and breakdown of the tasting table, compliant sample pours, ID checks, and genuine product education that gives shoppers a reason to pick up the bottle.
Manager signature confirming bottles sold
Before the ambassador leaves, the store manager signs off on the bottle count. Your sales lift is verified at the source, not estimated afterward.
6+ categorized photos
Setup, display, engagement, signage, product, and sell-through—six categories minimum, so your team and the distributor see exactly how the brand showed up.
Same-week recap
Units sold, samples poured, consumer feedback and objections—delivered the same week, while the data can still shape the next wave.
The process
How an off-premise program runs
Six steps from store list to recap—each one logged in the platform, so nothing depends on memory or goodwill.
Market & store list
We build the store list with you—chains like Total Wine, specialty Hispanic markets, grocery—prioritized by trade-area fit and traffic.
Scheduling & store coordination
We confirm dates, time windows, and table placement directly with each store manager, so the ambassador walks into a shift the store already expects.
Pre-shift brief & product training
Every ambassador gets a brand brief before the shift: the liquid's story, the price point, the talking points, and the objections to expect at the table.
GPS check-in & live execution
Check-in and check-out are GPS-verified against the store's location. You know the shift happened, where it happened, and for how long.
Manager-signed bottle count
At close, the store manager signs the bottle count. The number your recap reports is the number the store itself confirmed.
Recap delivered
Same week: units sold, samples poured, interactions, cost per sample, categorized photos, and consumer feedback—ready to forward to your distributor.
Measurement
The numbers you get back
A tasting you can't measure is a cost. Yours comes back as a report.
Bottles / units sold
Manager-verified at the close of every shift—the cleanest signal of same-day sales lift.
Samples poured & interactions
Tracked per shift against the retail industry benchmark of 30–60 consumer interactions per hour.
Cost per sample / interaction
Your program spend divided by real activity, so you can compare stores, markets, and weekends on equal footing.
Sample-to-purchase conversion
Same-day conversion from sample to purchase, using store data where it's available.
Consumer feedback & objections
What shoppers said about the liquid, the price, and the label—including the objections that stall a purchase.
Photo documentation
Categorized, timestamped photos from every shift, so the recap shows the work instead of describing it.
Compliance
Off-premise compliance, handled
Off-premise sampling rules vary by state and even by retailer. Our ambassadors hold the right credential for the state they work in—California RBS (mandatory since July 1, 2022, valid 3 years), Texas TABC (valid 2 years), Illinois BASSET—and we track every expiration date. Certifications are not transferable between states, so we never send an out-of-state credential to fill a shift.
RBS, TIPS, TABC—the certifications, explained →Credentials by state
- California · RBSMandatory since July 1, 2022 — valid 3 years
- Texas · TABCValid 2 years
- Illinois · BASSETState server certification
- Nationwide · TIPSPrivate national provider, accepted in many states
Not transferable between states—ever.
Keep building
Build the rest of the program
FAQ
Frequently asked questions
How long is a typical in-store tasting shift?
The standard off-premise shift is 2–4 hours, scheduled inside the store's peak traffic windows—typically Thursday through Sunday afternoons and early evenings. Shorter than two hours rarely justifies the setup; longer than four loses energy at the table.
How many samples or interactions should I expect per hour?
The retail industry benchmark is 30–60 consumer interactions per hour, depending on store traffic and table placement. Your recap reports actual samples poured and interactions per shift, so you can measure every store against that range.
Which states do you cover?
We staff off-premise programs in the key Hispanic markets—California, Texas, Florida, Illinois, Arizona, and New York—with ambassadors certified for the specific state they work in: RBS, TABC, BASSET, or TIPS as required.
Who supplies the product for the tasting?
It varies by state and retailer: in some cases the brand or its distributor supplies the tasting stock, in others product must be purchased at the store itself. We confirm the compliant sourcing path with each retailer during coordination, so nothing is improvised on the day.
How do you coordinate with the store?
We confirm the date, the time window, table placement, and any retailer-specific rules directly with the store manager before the shift—and that same manager signs the bottle count at close. Stores see us as a partner who brings traffic, not a vendor borrowing floor space.
What is the manager signature for?
It verifies the bottle count at the close of the shift. Instead of estimating sales lift after the fact, the store itself confirms how many units moved during the tasting—and that signed number is what appears in your recap.
Can you run multi-store programs?
Yes—most programs run as waves across multiple stores in one market, or several markets at once. One store list, one calendar, one consolidated recap, so you can compare performance store by store and double down where the liquid moves.
When do I get the recap?
The same week as the shift. Units sold, samples poured, interactions, cost per sample, categorized photos, and consumer feedback—delivered while there's still time to adjust the next wave.
Get started
Ready to move bottles this month?
Tell us your brand, your markets, and your target stores—we'll come back with a custom quote and a store-by-store plan.