Impulso.
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The blog

Insights from the field, not the pitch deck

Sampling economics, server certifications, and what actually moves the U.S. Hispanic consumer—written by the team that staffs the shifts. Every stat we publish carries its source and its year.

Published

Start with the two that matter most

Editorial still-life, dark grade, shot as a matched set with the compliance thumbnail: macro of amber spirit mid-pour into a small tasting cup, warm light streak through the liquid, black background, shallow depth of field. Staged with the agency's own materials — no people, no venues, no client claims.
Sampling7 min read

Why Sampling Is the #1 Lever for New Liquor Adoption

Roughly 90%+ of new-spirit adoption starts with an introduction or sampling (The Kat Agency). Why trial beats advertising, how off- and on-premise convert differently, and the four numbers that prove ROI.

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Editorial still-life, dark grade, shot as a matched set with the sampling thumbnail: detail flat-lay of server-certification cards and a clipboard checklist on dark wood, raking gold side light, focus on the embossed lettering. Staged with the agency's own materials — no people, no venues, no client claims.
Compliance6 min read

RBS, TIPS, TABC: Alcohol Server Certifications Explained

What each credential covers, which states require it, how long it lasts—and why a certification earned in one state can't legally cover a shift in another.

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In the works

More on the way—written, not generated

We would rather publish two articles worth citing than twenty worth skipping. These are the pieces currently in research and drafting:

No placeholder posts, no fake archive. When an article ships, it appears above with a date and full sources.

  • How to launch a tequila brand in the U.S. Hispanic market

  • On-premise vs off-premise: where should your spirit brand lead?

  • Modelo, tequila & the $2.4 trillion Hispanic consumer

  • What a good event recap report actually contains

  • Festival sampling: how to reach thousands without wasting samples

  • How to vet a bilingual brand ambassador agency

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