Services
Four ways we get your brand into the right hands
Every program runs on the same backbone: certified bilingual talent, GPS-verified shifts, and a recap report with sales data. The format changes with the venue.
The shared backbone
Different rooms. Same operating system.
The venue changes; the operating system doesn't. Certified people, GPS-verified shifts, and a recap with sales data come standard on every booking — and you can see exactly how each piece gets verified on the platform.
The focus is shared too. Every format is built in-culture for the U.S. Hispanic market — a consumer most agencies are still reaching in translation.
Certified bilingual talent
Every ambassador holds the right credential for the state they pour in — California RBS, Texas TABC, Illinois BASSET, or TIPS — and because certifications are not transferable between states, we track every expiration by state. Every team is genuinely bilingual: the conversation happens in whichever language the customer starts it in.
GPS-verified shifts
Check-in and check-out are GPS-stamped at the venue, so you never pay for a shift on faith. No “trust us, they were there” — the platform timestamps arrival, departure, and the photos in between.
Recap with sales data
Within the same week you get a recap report: samples poured, consumer interactions, bottle counts verified with the manager, timestamped photos, and the leads captured — the numbers a brand manager can put in front of a distributor.
The four formats
Pick the venue. The standard of proof travels with you.
The case for activation
Sampling isn't a nice-to-have. It's how new brands get adopted.
The demographic case runs deeper than one row of stats — see why the Hispanic consumer is reshaping spirits and beer.
Quick match
Where do you need the win?
Match the goal to the format. When in doubt, bring us the goal — the format is our job.
- Bottles need to move at retail this quarterLiquor store tastings
- Your category gets discovered after darkBar & nightclub activations
- You want thousands of pours and the leads to matchFestival sampling
- Distributors and buyers are the real audiencePrivate events
Get started
Let's find the format that moves bottles.
Tell us your brand, your market, and your goal. You'll hear back fast — the first agency to respond usually wins the brief, and we intend to be first.
FAQ
Frequently asked questions
What's the difference between off-premise and on-premise activations?
Off-premise means the activation happens where alcohol is sold to take home — liquor stores, grocery, specialty Hispanic markets — so a tasting can convert into a bottle in the cart within minutes. On-premise means bars, nightclubs, and restaurants, where the goal is trial by the drink: branded serves, bartender engagement, and visibility in the venues where your category gets discovered. Off-premise drives immediate, countable retail sales; on-premise builds the discovery and social proof that pull people back to the shelf. Most brands end up running both — the formats reinforce each other.
How do I choose the right service for my brand?
Start with where you need the result. If the priority is bottles moving at retail, choose liquor store tastings. If you need trial and visibility where people actually drink, choose bar and nightclub activations. If you want volume, reach, and lead capture in a single weekend, festival sampling delivers thousands of pours. And if the audience is distributors, buyers, or press, private events put polished, certified staff in the room. Tell us your goal and market on a short call and we'll recommend a format — every program reports through the same platform either way.
Is there a staffing minimum?
No hard minimum. Programs scale from a single certified ambassador running an in-store tasting to multi-team festival crews across several markets, and every program is custom-quoted on its scope — markets, staffing, and duration. What we won't compromise is the backbone: every booking, at any size, includes certified bilingual talent, GPS-verified check-in and check-out, and a recap report. Small pilots are a common way for new clients to test the format before scaling.
How far in advance should I book?
For single-venue tastings and bar activations, two to three weeks is usually enough to confirm certified staff in your market. Festival programs and multi-market campaigns benefit from four to eight weeks, so we can secure team leads, coordinate with organizers, and handle venue or state requirements. On a tight timeline? Ask anyway — we'll tell you honestly what's possible, and the first conversation costs nothing.
What exactly gets reported after an activation?
Every program closes with a recap report: GPS-verified check-in and check-out for each shift, samples poured, consumer interactions, sales data such as bottle counts verified with the store or venue manager, timestamped photos, consumer feedback, and any leads or opt-ins captured. You see proof the team showed up and evidence of what moved — not a vague summary. Recaps are delivered the same week, and the platform shows shift activity in real time.