Omnichannel activation
At the event, on the menu, in the cart.
One partner. Three channels. The full funnel for spirits and beer brands reaching the U.S. Hispanic consumer.
Bilingual teams across key Hispanic markets
New venues join the network every week
A network built where Hispanic consumers eat, drink and celebrate
The full funnel
From the first pour to the repeat order.
Trial opens the relationship. Awareness keeps your brand in the room. Conversion closes the order. Each channel does one job — and hands the consumer to the next.
- 01
Trial
Field Activations
Tastings and bar & nightclub activations put your bottle in their hand. Episodic, high-impact, trade-budget.
- 02
Always-on awareness
Digital Menus
Your brand lives on restaurant & bar QR menus 365 days a year. Featured cocktails, banners, sponsored sections. Retail-media budget.
- 03
Conversion
E-commerce Promotions
Your promotions run on liquor-store ordering microsites. Cultural moments, bundles, anniversaries. Digital budget.
The channels
Pick a channel — or run all three.
Two pockets
Two budgets. One partner.
Activations come from your trade and experiential budgets. Media placements come from your retail-media and digital budgets. They're two pockets of the same brand — and for the first time you can spend both with one accountable partner who connects the dots from trial to repeat purchase.
Pocket 01
Trade & experiential
Funds field activations
Pocket 02
Retail media & digital
Funds menu & cart placements
Impulso
One accountable partner
Programs
Three ways to build the funnel.
Lanzamiento (Launch)
90 daysNew brand or new market? Activations to drive trial + menu placements to keep the momentum. 90-day push.
Always-On
AnnualAnnual menu media subscription across our network. Your brand on the menu every day, measured monthly.
Momentos Culturales (Cultural Moments)
SeasonalSeasonal e-commerce promotions timed to Cinco de Mayo, Día de los Muertos, Hispanic Heritage Month, soccer finals and your brand's own anniversaries.
Every program is scoped to your brand, your markets and your calendar — no off-the-shelf rate card. Request a proposal →
Side by side
How the three channels divide the work.
Same consumer, three different jobs — and three different lines on your budget.
| Channel | Funnel objective | Where it lives | Typical budget | Measurement | Model |
|---|---|---|---|---|---|
| Field Activations | Trial | Events — bars, stores and festivals, one night at a time | Trade & experiential | GPS check-ins, photo recaps, manager signatures | Per event |
| Digital Menus | Always-on awareness | Restaurant & bar QR menus, 365 days a year | Retail media | Menu impressions, QR scans, item orders | Subscription |
| E-commerce Promotions | Conversion | Liquor-store ordering microsites | Digital | Promo redemptions, attributed orders | Campaign / seasonal |
Field Activations
- Funnel objective
- Trial
- Where it lives
- Events — bars, stores and festivals, one night at a time
- Typical budget
- Trade & experiential
- Measurement
- GPS check-ins, photo recaps, manager signatures
- Model
- Per event
Digital Menus
- Funnel objective
- Always-on awareness
- Where it lives
- Restaurant & bar QR menus, 365 days a year
- Typical budget
- Retail media
- Measurement
- Menu impressions, QR scans, item orders
- Model
- Subscription
E-commerce Promotions
- Funnel objective
- Conversion
- Where it lives
- Liquor-store ordering microsites
- Typical budget
- Digital
- Measurement
- Promo redemptions, attributed orders
- Model
- Campaign / seasonal
Unified measurement
One report. Verified physical + measured digital.
Field work proves itself physically — GPS check-ins, photo recaps, manager signatures. Menu and cart media report digitally — impressions, scans, redemptions, attributed orders. Our platform is designed to put both in one report, for one brand, in front of one team.
Next step
Ready to own the event, the menu, and the cart?
Tell us your brand, your markets and your moment — we'll bring the channels.