Case studies
Here's exactly how we'll report your results
Challenge, activation, results. Every program we run is reported in the same verified format—so here it is, before you've spent a dollar.
Honest by design
Impulso is a new agency. The scenarios below are illustrative demonstrations of our reporting format, clearly labeled as examples—not past client results. As founding-client programs complete, verified case studies will replace them here.
Every example on this page and inside the linked scenarios carries an EXAMPLE SCENARIO badge. When that badge disappears, the numbers are real—and verified.
The reporting template
Five sections. The same template for every program.
Whether it's a single in-store tasting or a multi-week tour, every recap follows the same structure—so brand teams and distributors can compare programs side by side.
How one shift becomes a verifiable recap: the GPS check-in, the timestamped photos, the verified counts, and the manager's signature—assembled into the document this template reports. The counts shown are illustrative sample data, not client results.
Challenge
What the brand needed to move and why it was stuck—and the number that defined success before anyone poured a sample.
Activation
The plan as executed: the service, the markets covered, the staffing, and the duration.
Results
Metrics verified through the platform, never estimated after the fact.
Pull quote
One line from the person closest to the program. In our examples this slot is labeled illustrative; in your recap it carries a real name.
How we verified it
GPS check-in and check-out, the manager's signature, and timestamped photos—attached to every recap.
The format in action
Three example scenarios
Each scenario below is an illustrative demonstration—built on the template above and badged so it can never be mistaken for a past client.
Why run a program now
We're new. The math behind sampling isn't.
The verified case studies will come from founding-client programs. The reason to run one now is that sampling is the most proven mechanism in liquor marketing—and our recap format exists to prove your program performed, not to ask for your trust.
FAQ
Frequently asked questions
Why don't you have real case studies yet?
Impulso is a new agency, and we won't publish invented numbers to look established. Our founding-client programs are in progress right now; until they complete, every scenario on this page is clearly labeled as an illustrative example of our reporting format. As verified programs close, real case studies will replace these examples.
How do you verify results?
Every shift runs the same protocol: GPS check-in and check-out with geofencing, a mandatory post-event recap, six or more categorized photos, and a manager signature confirming bottles sold. Every metric in a recap traces back to that evidence—nothing is reported without a paper trail.
Can I be a founding client?
Yes—and it's the best moment to work with us. Founding clients get a limited-availability program with direct access to co-founder Juan José Mesa, priority scheduling, and the full verification platform on every shift. With your approval, your verified results become one of the first real case studies published here.
What metrics will I see?
Depending on the program: bottles or units sold (manager-verified), samples poured, consumer interactions, sample-to-purchase conversion, cost per sample or interaction, leads and opt-ins captured, consumer feedback and objections, and full photo documentation—delivered in a same-week recap.
Can I get a sample recap report?
Yes. Ask for one on our contact page and we'll send a sample recap showing the exact format: executive summary, shift verification with GPS and manager signature, categorized photo gallery, consumer insights, leads captured, and recommendations.
Founding clients
Become a founding client
Run one verified program with us and your results become the first real case study published here.